Privacy Policy | Consumer Electronics & Hardware

Introduction

At Consumer Electronics & Hardware, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our services, visit our website, or purchase our products.

We comply with the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR). By using our services or purchasing our products, you consent to the practices described in this policy.

Electronics-Specific Note: As providers of consumer electronics and hardware, we take extra precautions to protect any technical or device information that may be collected through our products or services.

Information We Collect

Personal Information

We may collect the following types of personal information:

Contact details (name, email address, phone number, shipping address)
Business information (company name, VAT number, purchase orders)
Billing and payment information
Communication preferences
Website usage data through cookies and analytics

Product & Technical Information

When purchasing or using our products, we may collect:

Product serial numbers and specifications
Warranty registration information
Technical support queries and device diagnostics
Product usage patterns (for service improvement)

Note: We only collect technical information necessary for product support, warranty services, and product improvement.

How We Use Your Information

We use your personal and technical information for the following purposes:

To process and fulfill your orders for electronics products
To provide technical support and product assistance
To manage warranty claims and product registrations
To communicate with you about your purchases and account
To send product updates, recalls, or safety information
To process payments and manage your account
To send relevant marketing communications (with your consent)
To improve our products and services
To comply with legal and regulatory obligations

Legal Basis for Processing

We process your personal information based on the following legal grounds:

Contractual necessity: To fulfill our obligations under sales contracts and service agreements
Legitimate interests: To operate and improve our business, provided it doesn't override your rights
Consent: For marketing communications and certain types of data processing
Legal obligation: To comply with applicable laws and regulations (e.g., warranty, consumer rights)

Data Sharing and Disclosure

We treat your information with the utmost confidentiality. We do not sell your personal data to third parties. We may share your information with:

Manufacturers and distributors for warranty processing and product support
Shipping and logistics partners to deliver your orders
Payment processors to complete transactions
Professional advisors (e.g., accountants, lawyers) with your explicit consent
Government authorities when required by law

Product Data Protection: Technical information and device diagnostics are typically processed for service improvement and are not shared with third parties except in aggregated, non-identifiable form or when necessary for warranty claims.

Data Security

We implement robust technical and organizational measures to protect your information:

Encrypted storage and transmission of all sensitive data
Secure payment processing with PCI DSS compliance
Regular security assessments and system updates
Access controls and authentication procedures
Confidentiality agreements with all staff and partners
Secure disposal of outdated customer records

Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Data Type	Retention Period	Reason
Sales records and invoices	7 years after transaction	Legal and accounting requirements
Warranty information	2 years after warranty expiration	Customer service and legal obligations
Customer account information	5 years after last activity	Customer relationship management
Technical support records	3 years after resolution	Service improvement and reference
Marketing data	3 years from last contact	Business development purposes
Website analytics	26 months	Service improvement

Your Rights

Under data protection laws, you have the following rights regarding your personal information:

Right to access: You can request copies of your personal data
Right to rectification: You can request correction of inaccurate data
Right to erasure: You can request deletion of your personal data
Right to restrict processing: You can request limitation of how we use your data
Right to data portability: You can request transfer of your data to another organization
Right to object: You can object to certain processing activities
Rights related to automated decision-making: You have rights regarding automated processing

To exercise any of these rights, please contact us using the details provided below.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings.

Types of cookies we use:

Essential cookies: Required for the website to function properly (e.g., shopping cart)
Analytical cookies: Help us understand how visitors interact with our website
Marketing cookies: Used to track visitors across websites to display relevant ads
Preference cookies: Remember your settings and preferences

International Data Transfers

As a UK-based company, we primarily store and process data within the UK and European Economic Area (EEA). If we transfer your data outside the EEA (for example, to manufacturers or service providers), we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

Third-Party Links

Our website may contain links to third-party websites, including manufacturers, product information pages, or service providers. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer:

Email: privacy@consumerelectronics.co.uk
Phone: +442039764754
Address: 19A, Cardinal Place, 84 Victoria St, London SW1E 5JL, UK
Contact: Levi Maroner (Data Protection Officer)

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).